Who are they?

A luxury brand offering premium bridal and occasion footwear, accessories and jewellery.

Scope of work

Brand Positioning, Visual Identity, Print Design, eCommerce Website, Marketing, HTML Email Marketing

A long-term partnership, during which we’ve redesigned the Emmy London visual brand, designed and developed a new website, created marketing assets across multiple channels and delivered HTML email marketing support:

Brand positioning

An initial rebranding exercise in 2011 helped Emmy London to discover the brand values of the products, competitor set, peer group and target market, charting the journey of the shoes from initial sketch to beautifully packaged products

Brand Execution

Intended to reflect Emmy’s elegantly crafted, quintessentially British and undeniably beautiful products the new brand led to the delivery of new stationery, printed marketing materials, shop signage and packaging. As a result, the brand experience was revitalised and Emmy’s product range opened to a wider audience

"Drew helped us successfully rebrand in 2011, this also included developing our new ecommerce website. This was further developed in 2016 with Drew supplying additional branding support through digital and social channels. Our hope was to attract, inspire and convert our customers at the point of discovery… and we did!"

Richard Higgins, Managing Director, Emmy London

Delivery of a Shopify ecommerce website allowed Emmy’s sales to rocket, while further social media and HTML email campaign support brought an extra digital marketing dimension to the business

Following website redevelopment in 2016

ROI: Within

3 - 4

Months

Sales Revenue

+100%

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