Have you been thinking about redesigning your website?
Have you been thinking about it for quite some time?
Here are 5 simple reasons why you should just do it!
As you may have heard from our recent marketing endeavours we have just rebranded and redesigned our own website. Yes! We did it!!
We’re quite proud www.drewlondon.co.uk (just in case you haven’t seen it yet!) 😉
Now as brand and website experts you could say that we have a bit of a head start and to a certain extent – you’d be right!
We spend a lot of time considering the current environment and our website plan. We read a lot of books! (some listed below) Very noticeably things have changed in the world. People want clear messages, transparent services and an answer to all of their most pressing questions before they call you for a chat. They don’t want to be sold to, they want to choose you and be excited to work with you.
That’s why it is so important that a. Your website’s tone and character reflects your own. Our website is full of energy, colour, personality and beautiful illustrations. Your clients meet you online before they make any contact.
And b. You include in-depth FAQs and great content like how to’s, resources and white papers so people can research the facts and understand your expertise and services before they contact you.
Great content means people who do call are most likely to have done their research and be most of the way to a decision before they even speak to you.
Your most frequently asked questions are now online. People know your pricing, they know your values, sometimes even your availability. Plus the more detailed your forms are the more you know about your clients before you respond.
We hadn’t redesigned our site for quite some time. Yes, we know! Hence why you should now take our own advice! Don’t let a task this important slip down the list because you are busy supporting your clients. (we all do it!!).
The most important reason to redesign your website is if it is currently not making you enough money. Since our redesign, our gorgeous new website is pulling in regular quality referrals and brief submissions. We have made an ROI within just a few weeks and we can now sit back and enjoy the fruits of our labour.
Remind them of your services, the reasons why they love you and show them the new products or features you’ve added to make their lives easier.
Quick wins to promote your new site: Add a link and comment to your email signature and invoices, mention it in your next newsletter. Post about it on your social media.
It’s important that your site isn’t sitting in the shadows because you know it is out of date or doesn’t reflect your current values. That’s why you should always choose a system that you can edit and keep up to date yourself. Your website is such an important marketing tool, if it’s not working hard for you it’s not working at all.
If you love our new site as much as we do and you really knew all along you needed to get a redesign booked in, then we would love to help!
Click here to find out more about our services and what to expect from a website redesign with Drew London
Here are some of the books we read and recommend: