Drew was founded in 2005 by our CEO, Elle Moss. We’re named after Elle’s beloved grandfather, Major George Drew, an inspirational ex-Colditz POW who championed Elle’s creativity and always encouraged her to take chances with it.

His values flow right through the heart of Drew London:

Belief: We believe in you. We believe in your product.
Bravery: We take risks. Risks that help us learn and develop.
Brilliance: We’re not satisfied with average. We believe in ‘better’, always.
Beauty: Everything we create is built with beauty and love. We care, and it shows through our work.

Beyond: We are with you, right by your side, for the long haul.

We are all joined by purpose. Our clients’ purpose drives us. We amplify that purpose across all communications, from websites to packaging, stationery to stand alone promotions, direct mail to out of home advertising.

“Step forward with confidence, even if you’re quaking in your boots. Be brave, be fair, be generous, but above all, be honourable”

– Major George Drew

Our Process

We’ve spent years perfecting a process that takes our clients on a journey from discovery to design to delivery. It’s so much more than a checklist; it’s a proven approach that brings client-delighting results.


Your brand is central to everything. It’s the foundation of how your employees, customers and users connect with who you are and what you do. But how do they see you? And does that match with how you want them to see you? We help you discover this and more through in-depth research into your audiences, your peers and competitors, taking into account your brand’s history and exploring your future aspirations.


Using our findings, our creative team comes together to design effective and beautiful visual communications for your brand. We work iteratively, first presenting a range of creative options, then refining the creative in collaboration with you until we arrive at the ideal fit for what you need to achieve.


To us, branding goes beyond simply design. It’s innate in how your organisation communicates and connects with the world. That’s why we’ve grown our team to include expertise and delivery excellence, not just in branding and design but also in strategic communications, social media, digital development and print production.