Our story

Drew was founded in 2005 by our CEO, Elle Moss. We’re named after Elle’s beloved grandfather, Major George Drew, an inspirational ex-Colditz POW who championed Elle's creativity and always encouraged her to take chances with it.

Our story started as just one woman with a deep love of branding and a laptop. Today, we’re a team of multidisciplinary brand experts who bring extensive large agency experience to our small and friendly boutique branding studio.

But one thing hasn't changed: creativity and curiosity remain at the heart of what we do for our wide-ranging roster of clients. We like to think we’re doing them, and our namesake Major George Drew, proud.

Major Drew Drew Stamp

Our Process

We’ve spent years perfecting a process that takes our clients on a journey from discovery to design to delivery. It’s so much more than a checklist; it’s a proven approach that brings client-delighting results.


Your brand is central to everything. It’s the foundation of how your employees, customers and users connect with who you are and what you do. But how do they see you? And does that match with how you want them to see you? We help you discover this and more through in-depth research into your audiences, your peers and competitors, taking into account your brand’s history and exploring your future aspirations.


Using our findings, our creative team comes together to design effective and beautiful visual communications for your brand. We work iteratively, first presenting a range of creative options, then refining the creative in collaboration with you until we arrive at the ideal fit for you and what you need to achieve.


To us, branding goes beyond simply design. It's innate in how your organisation communicates and connects with the world. That’s why we’ve grown our team to include expertise and delivery excellence not just in branding and design but also in strategic communications, social media, digital development and print production.

The question which underpins each stage of our process is simply:

What does success look like?

Our team

Elle Moss
CEO & Founder

Elle founded Drew London in 2005 after working for clients such as L’Oreal, Vodafone and Nokia in large agencies. She is evangelical about the power of a strong brand and has been instrumental in creating hundreds of brands to date.

As CEO, Elle is focused on nurturing her talented team and continuing to foster the inclusive and creative culture that’s so vital to Drew’s success. A proud mentor for the House of St Barnabas, and devoted mum to Spike, our office dog.

Lyeloon Kazi
Financial Coach

Lyeloon is Founder and Director of Lyeloon. Your Financial Coach. A boutique financial coaching consultancy offering portfolio FD services and board advice to independent creative agencies that have untapped potential and an ambition for growth.

After working with Drew London “behind the scenes” over the last 13 years, Lyeloon is super pleased and honored to have officially joined the Drew London team as their Financial Coach.

A Commercial Finance Director of Marketing and Advertising over fourteen years, Lyeloon has worked across clients including Barclays, Cisco, Danone, Google, HSBC, Prudential, PWC, Sanofi, and Unilever.

As a financial leader, Lyeloon believes in offering transparency around the numbers, raising financial awareness and creating a sense of accountability within a creative environment.

Balancing purpose and profit in the world of business is one of Lyeloon’s greatest passions and will always remain her mantra!

Russell Pilgrim

Russell is an expert in strategic planning and execution of client solutions and transformation services, combining two critical services, ‘Leadership’ (Emotional Intelligence) and ‘Technology’ (Digital Intelligence). He has been working for a number of key clients such as Vodafone, BT, 3, Crossrail, HS2, Tideway, Abu Dhabi Future Energy Company and Banedanmark.

As NED, Russell has a keen interest in advising and mentoring for future business and community growth. For over 2 years he has been a voluntary mentor for The Prince’s Trust, coaching young entrepreneurial, SME start-ups. He is also a member of the Institution of Directors and Association of MBAs. Most recently he has completed executive courses at Imperial College London, called Leadership in a Technological Driven World.

Lesley Willis
Relationship Manager

Lesley brings over 25 years of creative agency experience to Drew. A broad career in advertising and media for a range of Global Brands, from Seiko Watches to Triumph International, and Advertising Agencies, Ogilvy to VCCP. Lesley’s role at Drew is to nurture, care for and mentor our team here, as well as looking after, and inspiring our family of clients.

Greta Beccarello
Project Manager

The moment we met Greta we knew that clients would LOVE working with her, and we’ve not been proven wrong. With a BA Hons in Design Management, alongside a digital communications strategy background at Intertrade Group, Greta has the incredible ability to get under the skin of a project and clients needs, whilst effortlessly delivering with complete transparency and reassurance.

Alex Loughlin
Frontend Developer

As our front-end-developer, Alex delivers from design to build whilst paying close attention to thoughtful UI and UX. Graduating from the University of Westminster with a First Class Honours, Alex is a keen problem solver, offering solutions calmly and with compassion in a complexed world of web. Elle is surprised that she’s employed someone that likes dogs more than she does!?

Hannah van Bruggen
Digital Creative

Hannah is a award winning digital designer with Dutch roots. Hannah has joined Drew as a super talented digital designer, working with our clients through the discovery process, UX, wire framing to the UI website design. Always striving to completely understand our clients needs, whilst keeping their users ‘front of mind’.
Hannah skills don’t stop at website, her creative ability ensures the ‘full service’ nature of Drew is delivered; from digital advertising, to apps, to microsite and printed literature.
A firm member of Drunch club and a keen footballer too!

Deanna Bains
Middleweight Creative

Having relatively recently (October 2018) flown in from Canada, Deanna is now becoming fully integrated into the London way of life, and happily loving it!

A communications designer, illustrator and photographer, Deanna approaches design as a communication tool, creating individual stories giving our clients the power to influence and connect. Working across print and digital seamlessly with the aim to always consider our clients end users.

Shannon Zepeda
Junior Creative

Shannon joined Drew straight after completing her A-levels, thanks to the brilliant Step Forward apprenticeship programme. As her apprenticeship year drew to a close, we realised we simply couldn’t let her go and she joined the team as a permanent junior creative.

She’s now midway through a Graphic Design course at Shillington College to consolidate her existing design skills and build new competencies to bring to the Drew table. We love having her as part of the team, as much for her enthusiasm and spark as for her attention to detail and willingness to take on new tasks.

Chief Office Dog

Woof woof, bark bark

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