Meet the team
Introducing Chirasree (Shree) Digital Marketing Strategist While growing up in India, the works of Virginia Woolf, Jane Austen and DH Lawrence fascinated me. I wanted to be as…
WooCommerce vs Shopify
The fight between WooCommerce and Shopify places two e-commerce titans against one another. Shopify claims to be the most popular e-commerce platform on the web, with over 800,000…
An open letter to new creatives
An Open Letter to New Designers “New Year, New ______”. Fill in the blank as you so choose. How many of us have started off a year by…
The golden circle
The power of ‘Why’ and the golden circle As Simon Sinek says, ‘People don’t buy what you do, they buy why you do it.’ Why do you do…
Discover your Archetype
Discovering your brand personality “An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth“ Pretty big…
Why you need a niche
The importance of having a clear niche before launching a new product/service As a branding and digital agency, we spend a lot of time analyzing and discussing target…