16 July 2020

Why You Need A Niche

The importance of having a clear niche before launching a new product/service As a branding and digital agency, we spend a lot of time analyzing and discussing target audiences and personas with our clients. It is an essential part of our process before designing a new brand or developing a new website. Understanding how to … Continued

16 June 2020

Consumers and the Pandemic

From our Webinar Series These are extracts from the latest ‘Consumers & The Pandemic’ a live webinar hosted by Elle Moss, Drew London’s founder and CEO, as part of a series of open discussions with brands, leaders and managers to discuss how they have adapted and thrived through the crisis. Topics covered in this episode: Business plan pivots … Continued

18 May 2020

Illustration Is Here To Tell Your Story

The power to communicate and connect Think about a brand…any brand really, more often than not you’ve likely seen that they’ve employed illustration in one way or another through their branding system. Whether you’re logging into Dropbox or Mailchimp; I’m sure you’ve noticed whimsical illustrations scattered throughout these websites. Perhaps you’ve enjoyed them, or maybe you’ve just thought … Continued

25 March 2020

Art Directing A Photoshoot

Expanding a brand through personal imagery It’s a little daunting, to say the least leading up to a client’s new product range photoshoot.  While I have been working with Love Taste Co’s products and brand for over a year, a new product range is a whole bunch of things – exciting, full of possibilities, shiny and … Continued

8 March 2020

Women By Women

Celebrating Women across the globe To celebrate International Women’s Day this year we have invited Bette Lynch from 29twentynine agency for our March edition of our Drew Talks ( Here is where we tell you everything about it!). Bette works with organisations to unearth their untold stories and, over the last 12 months, she has collaborated with ActionAid UK to develop their visual storytelling and … Continued