Blog

Discover your Archetype
Discovering your brand personality “An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth“ Pretty big…
Why you need a niche
The importance of having a clear niche before launching a new product/service As a branding and digital agency, we spend a lot of time analyzing and discussing target…
Consumers and the Pandemic
From our Webinar Series These are extracts from the latest ‘Consumers & The Pandemic’ a Live Webinar hosted by Elle Moss, Drew London’s Founder & CEO, as part…
Illustration is here to tell your story
The power to communicate and connect Think about a brand…any brand really, more often than not you’ve likely seen that they’ve employed illustration in one way or another…
Art Directing a Photoshoot
Expanding a brand through personal imagery It’s a little daunting to say the least leading up to a client’s new product range photoshoot. While I have been working…
5 invisible logo rules that you may not realise are there
Let’s start with the term ‘brand’ It is one of the most overused, yet misunderstood terms in the world of marketing and advertising. Many people assume that once…