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Discovering your brand personality “An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth“ Pretty big…

The importance of having a clear niche before launching a new product/service As a branding and digital agency, we spend a lot of time analyzing and discussing target…

From our Webinar Series These are extracts from the latest ‘Consumers & The Pandemic’ a Live Webinar hosted by Elle Moss, Drew London’s Founder & CEO, as part…

The power to communicate and connect Think about a brand…any brand really, more often than not you’ve likely seen that they’ve employed illustration in one way or another…

Expanding a brand through personal imagery It’s a little daunting to say the least leading up to a client’s new product range photoshoot.  While I have been working…

Let’s start with the term ‘brand’ It is one of the most overused, yet misunderstood terms in the world of marketing and advertising. Many people assume that once…