30 December 2020

The Golden Circle

The power of ‘why’ and the golden circle As Simon Sinek says, ‘People don’t buy what you do, they buy why you do it.’ Why do you do what you do?  If you’re struggling to find your why, here are some tips to get you started on the journey: Listen to Simon Sinek’s ‘Start with Why’ Ted Talk. Go for … Continued

13 October 2020

Discover Your Archetype

Discovering your brand personality An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth. Pretty big statement right? Don’t feel overwhelmed if you’re not sure where to begin applying archetypes to your brand, because our webinar is here to help. An archetype allows your … Continued