Discovering your brand personality An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth. Pretty big statement right? Don’t feel overwhelmed if you’re not sure where to begin applying archetypes to your brand, because our webinar is here to help. An archetype allows your … Continued
The importance of having a clear niche before launching a new product/service As a branding and digital agency, we spend a lot of time analyzing and discussing target audiences and personas with our clients. It is an essential part of our process before designing a new brand or developing a new website. Understanding how to … Continued
The power to communicate and connect Think about a brand…any brand really, more often than not you’ve likely seen that they’ve employed illustration in one way or another through their branding system. Whether you’re logging into Dropbox or Mailchimp; I’m sure you’ve noticed whimsical illustrations scattered throughout these websites. Perhaps you’ve enjoyed them, or maybe you’ve just thought … Continued
… and trends we are looking forward to! Yes, we are a little late with this post, BUT we have been working on some really interesting projects and because we are constantly looking for inspiration (putting mood boards together and creating new brands), we thought it was necessary for us to write about some of … Continued
Welcome to our latest issue of Drew Discovers Have you ever wondered how we work as a team? Clients always ask us to recommend the best tools, apps, and inspiration (for this we even have a dedicated Slack! #Inspiration), which helps running our studio so much easier.So, after creating a little poll here at Drew HQ, we came up … Continued
A Clients Take on Agency World Article written by Kelly Murphy, brand strategy and marketing consultant (and our former client). After decades of working on the client side of marketing, I made the switch to the consulting and agency side. It’s been quite an eye opening, and truth be told, I have a lot of … Continued
Welcome to our first issue of Drew Discovers! This is not your typical blog post – it’s a specially curated digital dose of inspiration, with the intention to help innovate and ignite. From our team comes handpicked inspiration, tools, thought-provoking campaigns, and a mix of materials that fascinate us – that we think would be of … Continued
My Iraq experience and the power of overcoming the misconception Just over a month ago I was approached by Zhala Sabir, of Top Mountain to teach Graphic Design. An all expenses paid 10 days of creative communications education, one catch… Top Mountain is based out in Erbil, Iraq. A flurry of googling continued with the foreign office advising completely … Continued
Today is International Women’s day. It feels a little self-indulgent that we have an entire 24 hours to really celebrate being a woman. I mean, I celebrate it 365 days of the year! But first a little about me: I’m a woman, I was born a woman and I’m proud to be a woman. However, … Continued
All businesses need to keep pace with what their customers want. They simply can’t afford to stand still—diversification is essential (don’t be a Toys R Us). When I first chatted to Michael about a website for his office fruit delivery service many years ago, he was reluctant to invest in marketing. The reason was this: … Continued