Your Streets Your Way – Engaging the local community to create a cleaner and greener Lambeth and win prizes! Social media is one of the most exciting creative tools in your toolbox, that can be effectively maximized alongside your other marketing tools. And great social media management acts as a major boost to your brand … Continued
WordPress is a great platform and service. However, you must take maintenance and security seriously, especially for an eCommerce site. These sites are generally targeted far more than marketing sites. Malware and site attacks are a real threat and not something to be ignored. With our years of experience in building and managing WordPress sites, … Continued
Introducing Chirasree (Shree) Digital Marketing Strategist While growing up in India, the works of Virginia Woolf, Jane Austen and DH Lawrence fascinated me. I wanted to be as close as possible to their inspirations. So, when I finished my A-Levels, I came to the U.K to pursue higher education. I sat on the plane imagining … Continued
WooCommerce or Shopify? They’re two e-commerce titans that are often pitched against one another. And with good reason: Shopify claims to be the most popular e-commerce platform on the web, with over 800,000 online stores. WooCommerce also claims to be the most popular e-commerce platform on the web, with WordPress (the base of WooCommerce) running … Continued
Discovering your brand personality An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth. Pretty big statement right? Don’t feel overwhelmed if you’re not sure where to begin applying archetypes to your brand, because our webinar is here to help. An archetype allows your … Continued
The importance of having a clear niche before launching a new product/service As a branding and digital agency, we spend a lot of time analyzing and discussing target audiences and personas with our clients. It is an essential part of our process before designing a new brand or developing a new website. Understanding how to … Continued
From our Webinar Series These are extracts from the latest ‘Consumers & The Pandemic’ a live webinar hosted by Elle Moss, Drew London’s founder and CEO, as part of a series of open discussions with brands, leaders and managers to discuss how they have adapted and thrived through the crisis. Topics covered in this episode: Business plan pivots … Continued
Expanding a brand through personal imagery It’s a little daunting, to say the least leading up to a client’s new product range photoshoot. While I have been working with Love Taste Co’s products and brand for over a year, a new product range is a whole bunch of things – exciting, full of possibilities, shiny and … Continued
… and trends we are looking forward to! Yes, we are a little late with this post, BUT we have been working on some really interesting projects and because we are constantly looking for inspiration (putting mood boards together and creating new brands), we thought it was necessary for us to write about some of … Continued
How we started, every first Thursday of the month Here at Drew, we are firm believers in ‘Together we are Stronger’ and when we entered the mecca that is 3Space, International House, specifically the 7th Floor, we were astounded by the abundance of talent based here: from individual copywriters such as Claire (Copy By Claire) to Interior … Continued