The power of ‘why’ and the golden circle As Simon Sinek says, ‘People don’t buy what you do, they buy why you do it.’ Why do you do what you do? If you’re struggling to find your why, here are some tips to get you started on the journey: Listen to Simon Sinek’s ‘Start with Why’ Ted Talk. Go for … Continued
Discovering your brand personality An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth. Pretty big statement right? Don’t feel overwhelmed if you’re not sure where to begin applying archetypes to your brand, because our webinar is here to help. An archetype allows your … Continued
The importance of having a clear niche before launching a new product/service As a branding and digital agency, we spend a lot of time analyzing and discussing target audiences and personas with our clients. It is an essential part of our process before designing a new brand or developing a new website. Understanding how to … Continued
A Clients Take on Agency World Article written by Kelly Murphy, brand strategy and marketing consultant (and our former client). After decades of working on the client side of marketing, I made the switch to the consulting and agency side. It’s been quite an eye opening, and truth be told, I have a lot of … Continued