Discovering your brand personality An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth. Pretty big statement right? Don’t feel overwhelmed if you’re not sure where to begin applying archetypes to your brand, because our webinar is here to help. An archetype allows your … Continued
From our Webinar Series These are extracts from the latest ‘Consumers & The Pandemic’ a live webinar hosted by Elle Moss, Drew London’s founder and CEO, as part of a series of open discussions with brands, leaders and managers to discuss how they have adapted and thrived through the crisis. Topics covered in this episode: Business plan pivots … Continued
The power to communicate and connect Think about a brand…any brand really, more often than not you’ve likely seen that they’ve employed illustration in one way or another through their branding system. Whether you’re logging into Dropbox or Mailchimp; I’m sure you’ve noticed whimsical illustrations scattered throughout these websites. Perhaps you’ve enjoyed them, or maybe you’ve just thought … Continued
Expanding a brand through personal imagery It’s a little daunting, to say the least leading up to a client’s new product range photoshoot. While I have been working with Love Taste Co’s products and brand for over a year, a new product range is a whole bunch of things – exciting, full of possibilities, shiny and … Continued
Celebrating Women across the globe To celebrate International Women’s Day this year we have invited Bette Lynch from 29twentynine agency for our March edition of our Drew Talks ( Here is where we tell you everything about it!). Bette works with organisations to unearth their untold stories and, over the last 12 months, she has collaborated with ActionAid UK to develop their visual storytelling and … Continued
… and trends we are looking forward to! Yes, we are a little late with this post, BUT we have been working on some really interesting projects and because we are constantly looking for inspiration (putting mood boards together and creating new brands), we thought it was necessary for us to write about some of … Continued
How we started, every first Thursday of the month Here at Drew, we are firm believers in ‘Together we are Stronger’ and when we entered the mecca that is 3Space, International House, specifically the 7th Floor, we were astounded by the abundance of talent based here: from individual copywriters such as Claire (Copy By Claire) to Interior … Continued
This is what we have been up to and how we have transformed our company’s culture! As the autumn leaves start to fall, we felt the time was right to celebrate Drew’s relocation to our Brixton roots and share our experience so far here as part of 3Space International House. First of all, if you didn’t know, … Continued