27 September 2021

Our support to help you write a great creative brief

You’ve probably heard this one: ‘The work is only as good as the brief’. But here’s the thing… writing a brief is blinking challenging. So, let us help you! I’ve meant to write this post for years. What propelled me back into ‘write mode’ is a client has just emailed us, no brief – just … Continued

19 April 2021

WordPress Security

WordPress is a great platform and service. However, you must take maintenance and security seriously, especially for an eCommerce site. These sites are generally targeted far more than marketing sites. Malware and site attacks are a real threat and not something to be ignored. With our years of experience in building and managing WordPress sites, … Continued

13 April 2021

Why WordPress

Drew has been around for 16 years, and in that time we have realised that WordPress is the best solution for our clients. It has all the tools your website needs to succeed and we know we can deliver an incredible website in WordPress. So, why WordPress? The most popular and widely supported CMS in … Continued

25 March 2021

WooCommerce Vs Shopify

WooCommerce or Shopify? They’re two e-commerce titans that are often pitched against one another. And with good reason: Shopify claims to be the most popular e-commerce platform on the web, with over 800,000 online stores. WooCommerce also claims to be the most popular e-commerce platform on the web, with WordPress (the base of WooCommerce) running … Continued

13 October 2020

Discover Your Archetype

Discovering your brand personality An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth. Pretty big statement right? Don’t feel overwhelmed if you’re not sure where to begin applying archetypes to your brand, because our webinar is here to help. An archetype allows your … Continued

16 July 2020

Why You Need A Niche

The importance of having a clear niche before launching a new product/service As a branding and digital agency, we spend a lot of time analyzing and discussing target audiences and personas with our clients. It is an essential part of our process before designing a new brand or developing a new website. Understanding how to … Continued

16 June 2020

Consumers and the Pandemic

From our Webinar Series These are extracts from the latest ‘Consumers & The Pandemic’ a live webinar hosted by Elle Moss, Drew London’s founder and CEO, as part of a series of open discussions with brands, leaders and managers to discuss how they have adapted and thrived through the crisis. Topics covered in this episode: Business plan pivots … Continued

18 May 2020

Illustration Is Here To Tell Your Story

The power to communicate and connect Think about a brand…any brand really, more often than not you’ve likely seen that they’ve employed illustration in one way or another through their branding system. Whether you’re logging into Dropbox or Mailchimp; I’m sure you’ve noticed whimsical illustrations scattered throughout these websites. Perhaps you’ve enjoyed them, or maybe you’ve just thought … Continued

25 March 2020

Art Directing A Photoshoot

Expanding a brand through personal imagery It’s a little daunting, to say the least leading up to a client’s new product range photoshoot.  While I have been working with Love Taste Co’s products and brand for over a year, a new product range is a whole bunch of things – exciting, full of possibilities, shiny and … Continued

3 January 2018

5 Invisible Logo Rules That You May Not Realise Are There

Let’s start with the term ‘brand’ It is one of the most overused, yet misunderstood terms in the world of marketing and advertising. Many people assume that once you’ve nailed your logo, your brand is complete. However, although your… Often a business invests in creative workshops to define and refine their brand’s personality, to nail … Continued