Company Name

Naming tends to involve that all-exciting ‘eureka!’ moment. Whether you’re a marketing director looking to name a suite of products or a company owner looking for a distinctive, available (we’ll come on to that) and memorable moniker, we can help!

The rule of thumb for a brilliant name is to keep it short and pronounceable. You’ll also want assurance that you’re not insulting somebody in their language – yes, really, this does happen! 

Names should be so memorable you can physically ‘feel’ them – they are tangible and conjure up a personality, whether they are spoken aloud or typed into a search engine.

Family names (for example, Drew, which was inspired by our CEO’s wonderful grandfather, Major George Drew) are often a great place to start. These names tell a story, illuminate your values and can inspire a sense of family and dependability.

However, simply naming a company after yourself can limit your growth and suggest that you are more ‘sole trader’, less ‘growing brand’. But that’s not to say it can’t work – this is where a strong visual brand and compelling messaging can elevate your name. 

We absolutely can, and we will not settle until we’ve hit the right tone, name (or names) and double-checked its availability.­

We have designed a tried-and-tested process for generating multiple name options. We offer a selection of fact-finding discovery workshops to our clients and are always happy to show our thought processes. We are very protective of the naming workshop; it’s the magic spell, and as per the magic circle, we cannot reveal our approach.

Our due diligence involves carrying out four core searches:

  1. Google (obvious but sometimes overlooked!)
  2. Social media handles
  3. Website URLs
  4. Companies House

Companies House is where registered companies are publicly recorded, specifying their trading status and business structure. 

If we discover an active business with a very similar name to your idea during the naming process, we’ll suggest going back to the drawing board. Don’t panic, though – we will help you find a name that does not compromise the growth of your business.

Logos & Branding

A logo is a visual representation of your product and/or service. 

A good brand connects your customer’s heart and head. 

A good brand tells a story.

A good brand retains the team.

A good brand is memorable.

A good brand makes you smile.

A good brand gets copied.

A great brand touches all of your senses: sound, touch, scent, taste and sight.

There’s no hard and fast rule. At Drew, we say we’re perfect for many and not quite right for some.

The right choice depends on a balance of personality, quality and cost. We strongly believe that we deliver all three; however, we believe you should be the judge of that. Ultimately, go with your gut feeling. It’s quite the journey, and you need an agency that you trust and believe!

We have competitors: Spin, The Champion Agency, Never Bland and Ragged Edge, to name but a few. Please feel free to reach out to them, and compare like-for-like.

And if you do like the sound of us, we hope you’ll be as excited to join the Drew family as we will be to welcome you!

You’ll receive a ‘toolkit’ of your final logo (jpegs, pngs, and vectors) plus brand guidelines including colour palette, typography, and image style.

Once the naming due diligence is complete and successful, we strongly advise that you trademark your brand. You can do this here: www.gov.uk/how-to-register-a-trade-mark

However, be mindful that the results can seem complicated which is why we suggest that you discuss your brands’ protection with our preferred Trademark Advisor, Stephen Carter

Design Agency Questions

Thanks to our experience, well-honed brief process and amazingly talented team, we often hit the mark straight off the bat! As standard, we include the initial design +1 set of design revisions, 1 set of minor amends, and 2 sets of text iterations. Further changes are charged at your hourly studio rate.

Our terms mean that we hold the open-source files on our secure server. We design using professional packages such as Indesign. Sharing open-source files can be timely and often confusing, as you won’t be able to open them. However, we don’t hold the intellectual property of the creative once you’ve settled the invoice, and therefore we can share open-source files if you need them.

We keep everything safely stored and labelled on our secure server, ready for the next design job you need. You won’t automatically have access, we suggest you save the files we email to you safely on your side, but we can share when requested.

We send you a pdf to view while work is in progress. We won’t send ‘artwork ready for production’ files or push live unless you are completely happy and we receive approval via email. Nothing will ever go to print without your final approval.

We certainly do! We have a wide range of trusted suppliers and can help with the whole process. From design layouts and suggestions of products and finishes to make your products pop to quotes and print-ready files. We even offer onsite installation for signage.

We can’t say for sure until we have taken a full brief that’s unique to your business and needs. But we love transparency, so here are some ballpark costs to give you an idea:

Brand identity creation – £10,000 – £18,000 / $13,500 – $24,500
WordPress website – £8,000 – £28,000 / $11,000 – $32,500
E-Commerce Website – £12,000 – £34,000 / $16,250 – $46,000
Monthly support (creative delivery inc. social media campaigns) packages start at £1000/month* / $1,400/month

*term of 3 months notice.

A strong brand and website will enhance your business value. The way we see it, the financial investment must reward your bravery and brilliance at putting everything together.

If personal funding is not an option, we suggest approaching the British Business Bank, which has a whole host of financing options.

We offer a fair, three-part payment structure taking the total project price, paid over three months which allows the costs to be broken down into manageable chunks – we are here to see your success, not break your cash flow!

Our Web Development FAQs

A good website must be fast, sleek, easy to use, accessible to everyone, mobile optimised and easy to update.

We’re not satisfied with ‘good’, and we think a website should be GREAT here’s what we aim for:

  • Interactive and sparks imagination
  • Reflects your business personality and values
  • A carefully considered user journey that delights all of your user groups 
  • Super easy to update with content allowing you to take the reins and grow your website
  • Scalable (clients often come to us as their website is no longer fit for purpose)
  • Saves their owners time and money 
  • Builds trust and guides visitors to take action
  • SEO optimised 
  • Clear call to actions allowing the sales process to flourish

WordPress is a free, open-source platform for building websites. It is a content management system (CMS) written in PHP that uses a MySQL database on a more technical level. WordPress is the most user-friendly and efficient blogging and website-building platform available today.

WordPress is the most popular and widely supported CMS in the world, nearly 40% of all sites use it. It works from the smallest site to the biggest, sites getting hundreds of thousands of visitors.

WordPress is built to scale.

WordPress has many of the account/profile features you will need as standard, so no time wasted building these basic features. It is fabulously scalable which means it is easy and cost-effective to update and upgrade. It will grow with your business.

WordPress as a Submodule

Drew uses WordPress as a submodule. This sounds complicated but gives your site some great advantages. Having WordPress as a submodule means the core WordPress files are kept separate from Drew’s custom work. This means WordPress can be updated separately without affecting the site theme and allows WordPress updates to be tracked and rolled back if necessary. It is also very important in the event of Malware. Malware normally targets core WordPress files. WordPress as a submodule can be removed more easily than a standard installation where all the code is mixed.

Bitbucket

All Drew custom WordPress sites use Bitbucket. Bitbucket is one of the best version control services available. This means all code changes to the theme/plugins are tracked, allowing the code to be managed or rolled back in the event something goes wrong.

You will have full access and website logins so you can edit the site to the full extent of your WordPress knowledge! There are amazing online WordPress resources if you want to upskill, or of course, knowing how busy you probably are, we can help at our standard hourly rate. Even better, ask about our monthly maintenance packages please email team@drewlondon.co.uk.

Yes, the website and all code will be yours once the project is done. Unlike a website building service like Wix or Squarespace, you are not just renting the site from us. This means you will have total control of your new website.

Responsive web design is a web development technique that allows a website’s design to vary dynamically according to the screen size and orientation of the device that is being used to view it. This means it looks fabulous whether it is viewed on a desktop, mobile, or laptop.

Even with an excellent and reliable platform like WordPress, it’s vital to take maintenance and security seriously, especially for an eCommerce site. These are generally targeted by bad actors far more frequently than standard marketing websites. Sadly, malware and site attacks are a real threat and not something to be ignored. The good news is, with our years of experience in building and managing WordPress sites, we have created some guidelines for you to follow.

Minimum Security:

Hosting: it is very important when choosing a hosting provider to enquire about their security practices. We recommend Siteground who have a great track record and offer tools to help keep everything secure.

Siteground Sitescanner: if you purchase Siteground hosting please also purchase the additional Sitescanner add-on. This is very helpful for keeping an eye on the files on your site and reporting if anything looks suspicious.

Site Backups: make sure your hosting provider offers a backup service. Siteground includes one in all packages. Backups are very important in case something happens and you need to recover the site code or the database. For eCommerce sites, we recommend extra backup options which we will discuss further below.

SSL Certificates: These are a minimum requirement to protect a site. Siteground hosting includes a free certificate but we recommend a paid level for high-value or eCommerce sites.

WordPress and Plugin Updates: Keeping WordPress and all your plugins up to date is very important. This is why we offer ongoing support packages to include this. Our support packages are ideal for this as we also include a staging version of the site. This means that we test any updates on the staging site to check they are working correctly and do not break any code. We would never recommend applying updates directly to a live site without testing.

Website Admin:
We also advise keeping the Admin accounts on the site to the absolute minimum. All passwords for the site or hosting related should be generated from a password manager.

Avoid adding any new plugins to the site if possible. The more you add the more that have to be updated and the more risks to the site. If you do add plugins, only use well established and reviewed providers.

If you would like to know more about advanced security, please email us: team@drewlondon.co.uk

Website Content

Copy is the written content that you supply to create your leaflet, brochure, or website design. Good copywriting is an art. It captures people’s imagination with attention-grabbing headlines and questions, draws them in by telling your story in the right tone of voice for your specific business and industry, and prompts them to take the desired action, whether that’s to pick up the phone, make a purchase or engage with a campaign.

You provide all of the content that you would like to be used on the website. If you do not have any copy yet, Drew can recommend an amazing copywriter who will be able to help.

We would suggest an SEO audit with our fabulous expert Henry. He will talk you through competitor research, how to find the right keywords, and more importantly where to put them. It is one of those jobs best left to an expert, and luckily we have one of the best!

We will never take on a new SEO client if we don’t think we can make a serious difference. Rest assured we will do our research first! Email us for an initial (free) introduction team@drewlondon.co.uk including your website domain. (www.mywebsite.co.uk)

Photography is not included as standard. Usually, clients provide an image library that we can work with. We can also source the perfect stock images and videos to compliment your design or website. Stock images are charged at £20+ VAT per image. Videos are quoted per file, depending on the size and quality.

Absolutely – our network is wide and varied! We only recommend people we love to work with.

Website Support & Maintenance

We are proud to be continuous champions of our clients, because your success is our success. Part of that success is a well-maintained website that you’re completely confident using, so we offer all our clients a selection of monthly support packages once their site is live. These packages will provide you with ongoing technical support and advice. Email us to request more information about our ongoing support packages:

Each browser renders websites slightly differently. If you think something seems wrong with your website, please take a screenshot and send it to us, team@drewlondon.co.uk including the name of the browser you are using. To find out what browser you are using, you can use this site: What is my browser

Images on websites can either be ‘contained’ in a box or ‘covered’ in it. When an image is contained within a box and the ratio is not the same, the image will appear with white space on the left or right. If an image is covered and the image ratio is different, the image may appear cut off. Typically this will result in the sides or top/bottom appearing cut off. We can advise you on the sizes and ratios you should be uploading your images at.

WordPress

If your website is built using WordPress, you can access the backend in the following way:

Login to the dashboard with your website admin domain which will look something like: (http://www.thisisanexample.com/wp/wp-admin) (we will have emailed this to you at launch)

Enter the username and password that we supplied you. Click the house icon in the top left of the black bar to go to the home page

NB: During development, to view progress the URL will be https://qa.drewlondon.co.uk/yourcompanyname/wp/wp-admin/

Shopify

If your website is built using Shopify, all you will need to do is to enter the password when you see the Coming Soon page. There will be a button that says enter with the password.

Go to the temporary URL which will look something like (https://yourcompanyname.myshopify.com)
Press enter using password.

Once the site has been moved to your domain to access the Shopify admin dashboard you access it by www.yourdomain.com/admin. Then enter the Shopify username and password that we gave you.

If you have a web maintenance package you’ll just need to drop us an email with the issue and we will look into it straight away for you.

If you don’t have a web maintenance package in place, then we will investigate the issue for you and report back. If it is an error on our part there will be no charge to fix this for you. If it is caused by either a user error (oops!) or lack of maintenance or security, we will let you know the cost of fixing the issue, including our investigation time. Charged at your hourly studio rate.

Domains

A domain is a URL that people will use to access your website. (www.mywebsite.co.uk) Domains can be purchased from a variety of providers and this is separate from hosting.

Drew will ask that you purchase the domain yourself. That way you have full control and ownership over it. We recommend 123-reg.com to our clients.

You can log in to your account with the company who you purchased your domain with. You should have received an email with your account login information shortly after purchasing your domain. If you can’t find the original email, you can contact the providers customer care team to request your login details. If you want to make any changes to your domain:

Step 1

Click on the link for Domains or Domain Management.

Step 2

Click on the domain you want to access. If you have several on the same account, all of them will be shown. A toolbar or a list of links for all of the tools and functionality (redirect, forward, set the nameservers, etc.) will be listed there. Click on the right link or icon for what you want to do with the domain.

If someone else purchased your domain for you, or you can’t find the email with your confirmation or remember who you originally signed up with you can usually find your registration details here: whois

Hosting & Web Admin

It is when a hosting provider allocates space on a web server for a website’s files to be stored.

Yes, you will need hosting. This is where all the website code will be stored.

Trust us – we’ve tried and tested multiple hosting providers before hitting on a favourite. Here’s why we recommend Site Ground:

  • Excellent uptime so you won’t have to worry about the site being down
  • Excellent built-in security
  • Daily backups included, in case of the worst, you know your content is safe
  • Built-in caching service which makes sure your site is as fast as possible
  • Free SSL included which is an extra charge in other hosting providers
  • Support is some of the best there is! They respond quickly and go above and beyond to help.

We can recommend the package that you select based on your website’s size, added to which if you have a promotion coming up and know your site will get a lot of traffic, we can increase the package to ensure your website stands firm.

An SSL certificate authenticates a website so that people know you are who you say you are.

You will recognise it is in place by the little padlock icon at the top left of the domain. SSL certificates are very important especially if your website takes any user information particularly credit card details. There are many ways to obtain an SSL certificate, we can walk you through the options to see which one works best for your website.

A privacy policy is a document that explains how a business or organisation handles any data it collects, whether that is visitor names and IP addresses, personal home addresses, credit card numbers, and more.

In a nutshell, you’ll need one for legal reasons, as you are required to disclose your policies for protecting your customers’ and visitors’ personal information. As this is a legal document we can’t help you with the content itself. You can take professional legal advice or source the content and edit it to match your own company policies which we can add to the site for you. There are typically templates available online.

If your website has visitors from the United Kingdom or the European Union, you must comply with UK and EU legislation, including GDPR. The Information Commissioners’ Office (ICO) may penalise you or take other legal action if your website isn’t compliant.

Currently by law you must inform users which cookies are on your site, what data they collect, and how that data is used, and also provide them the choice to consent or opt out of cookies before they are implemented.  We can help provide information on the cookies used on your site to add to your policy.

Social Media

Your social media channels allow you to get to know your customers as closely as possible. It is a one stop platform from which you can share everything from news to inspiration about what to buy. Through social media, you can assess user behaviour and monitor customer sentiment, making it the most effective real-time customer service tool around!

Social media is the ultimate tool for engagement and customer relationship management. Every channel is unique and it is important to tailor your communication for each of them.

Social media allows you to keep an eye on your competitors, sense check the market, and find innovative ways to introduce new products or services in the world. As Hootsuite says, ‘If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.’ And, we agree. Social media is the easiest way to connect to your target audience, engage with your loyal customers, and grow your business from strength to strength.

Currently, there are 3.78 billion social media users (Statista, 2020). This is about 48% of the population. The usage of social media around the world is continuously increasing. This makes social media one of the most popular online activities that internet users engage in.

At Drew, we aim to maximise your social media channels in the following ways:

  • Expanding and establishing your brand
  • Growing your audience and reach
  • Content creation and distribution
  • Communication
  • Find valuable insights
  • Effective advertising

SEO

SEO focuses on improving the quantity and quality of traffic that comes from search engines. Search engines are websites such as Google, this source of traffic is known as organic traffic.

SEO stands for Search Engine Optimisation, the process of optimising a website for search engines.

SEO works by optimising the quality of a website to meet search engines standards. This involves improving content quality, relevance to keywords, usability of the site, site architecture (how the website links to other pages) and general site health.

The Google search algorithm is constantly changing! Keeping up with these changes and working out ways to help and improve your website is a full time job. If you would like help with SEO, we would love to introduce you to our SEO expert Henry.

SEO changes per website and domain, some domains and sites contain authority which means they can start gaining more organic traffic a lot faster. Newer sites can take a bit longer as we need to build authority. We can normally say 3 – 6 months you will see an improvement in your organic traffic.

How we work

We utilise Toggle and FreeAgent to input agency time. At any time you can request to see our team’s logged hours for your project. As we get towards the last 25% of the monthly hours, we will alert you and discuss the next steps to make sure we’re tackling all of your priorities in the most time- and cost-effective way.

Although we have a flat hierarchy within our agency, we’re fully aware that some more experienced team members will be quicker. We assess all of the hours and ensure that even if the junior members take longer, you won’t be charged more.

With 16 years of experience, we’re pretty accurate with our estimating and are not in the habit of overcharging.

Unused hours are halved and rolled into the following month, for example, if you purchase 20hrs, and only 16hrs are used in May, 22hrs are available in June.

An exception to this policy applies to website support and maintenance packages. These hours do not roll into the following month.

Depending on which package you’re on, you are welcome to increase your hours as a one-off or permanently.

This very much depends on you, your project and its complexity. For larger projects like websites, we create a suggested timeline with set dates approved on both sides. These include target dates for you to reach and for us to meet. Although our project manager is a stickler for a timeline, if we don’t have your website content by the agreed cut-off date we can’t complete your site at the suggested launch date!

Here are some rough timeframes to get you started:

Brand Identity Creation – It does vary depending on your vision and how quickly you respond to our design process, but a ballpark would be 3 – 4 weeks to complete and deliver your new brand identity.

Creative Communications – We will respond within 24hrs with project timings. Usually around 3-5 working days for most items. If you need a speedy deliverable for design work, i.e. within 24hrs or less, we add 50% to your estimate to bump you to the front of the queue. Within 48hrs is a 25% increase. 

Web Design – for a standard Marketing site – Our standard timeframe is between 4 – 8 weeks to complete and deliver your website (dependant on complexity)

This is from start to launch (and a party!) and does require you to provide timely feedback and send us all of your content on time.

Web Design – with additional functionality and features – if you are looking for something super fancy or technical we will create a bespoke timeframe for you, as we’ll need some research time first. We love a good challenge! Bring it on!

Ecommerce Website Design – Roughly 8 – 12 weeks depending on your target market and any additional functionality you might require.

A good project manager does many things:

  • They understand your business and how to move it forward.
  • They get to know you and what you need.
  • They are easy to communicate with and extremely responsive.
  • They will keep you up to date regarding all elements of your project.
  • They keep a watchful eye on your timeframes and budget.
  • They check all elements of your project, making sure everything is double and triple checked before you review it, saving you time and energy.

A great project manager is a perfect go-between:

  • They can support their team and you equally. That means they will fight for something that you want that might initially seem unachievable.
  • They are solution-driven – if your project hits a roadblock, they will use a mix of analytical and creative thinking to find you a solution that suits both you and their team.
  • They will also explain reasonably and rationally why you may not be able to achieve something within your current budget and timeline and find a happy medium that suits you and your situation now, with a plan for the future.
  • They make big projects that might usually cause stress a pleasure to work on.

At Drew, we are prolific networkers. We love people and are proud to say that 90% of our new clients come to us via recommendations!

And we like to pay it forward, so if we think there’s someone you should meet, we’ll introduce you. Our network is far and wide, from investors to printers.

Why Drew?

Elle (our illustrious leader and all-around good egg) really does care. Most of her clients become firm friends and she is always available to offer her support.
And we’re also really great at our jobs, we enjoy helping people.

Hugh from Minerva Academy, he has just helped a new client to create a solution that he specialises in – The power of connecting our amazing clients. So much talent!

Do you think they’ll find this hidden in our FAQ’s? Don’t tell them…oh, go on then! hugh@minervaacademy.com

We hope to see your name here soon!

A brand new shiny client brief. Oh, and cake – always cake.
You can help with at least part of that! Fill in our brief form and let’s get started

Love, support, laughter, encouragement, bad jokes, poor taste in music, Netflix recommendations, book reviews, a breath of fresh air!

Still have a question?
Get in touch.

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