Collaborative UX - Let's get it on!

In my previous blog in this series, I introduced how efficiency is key to successful project management and how iterative design can help achieve that. In this second installment, I’d like to cover what processes we think clients can adopt to assist us in delivering this. Hopefully, this blog will act as a bit of an informal 'how to' guide and form the basis of conversations leading into future projects.

Agreeing in advance on how and when to feedback

One common blocker to running a smooth project is aligning the timing, frequency and practicality of client feedback in the best way. Good iteration should involve feedback from all project stakeholders but doesn't always need everybody involved in every conversation at every stage. Too many cooks! Setting out an agreed frequency of meetings or catch-ups at the start of the project allows decision-making stakeholders the ability to feedback and sign-off but also facilitates small project delivery teams to work in a flexible way. 

Understanding the value in UX

Not everyone commissioning a website has tech or design experience—why should they? Even an hour’s reading on the basics of UX can put clients in a much stronger decision-making position. There are a million articles online, covering varying approaches and methods. How about starting here?

iteration pencil design illustration
Reviewing goals illustration

Defining the project's goals and strategies clearly

We can help to guide this process through a number of workshops we have developed, this provides a useful and meaningful bedrock for the project and gives us clear goals we can refer back to along the journey.

Being patient with the UX process

UX allows your users and stakeholders to influence the design of a product and research findings can sometimes challenge an initial brief. Having patience with the process will lead to many valuable conversations, centred around your users, and put the project on the right track from the start. Time invested here really is time saved further down the road.

Understanding that websites are living documents

It doesn't have to be fully formed and perfect to go live. We can continue iterating and developing once we have a MVP up and running - this will also allow your user’s behaviour to influence adaptations and improvements.

At Drew we like to build relationships with clients that last. We believe that it’s vital to fully understanding our client's business and their users. We also believe that frequent adaptation can increase success. Our work with Emmy London is a great example.

Effective client collaboration ensures…

  • the user being the priority
  • flexible briefs based on shared assumptions
  • not having to revisit design fundamentals further down the line

In the next installment of this series I will be looking at how we can create collaborative solutions, between client and agency, that can help to deliver many of the points covered above. Please do come back to check it out!

a website is a living document illustration

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Posted by James Cameron


Everybody Loves Efficiency It’s difficult to find anyone who would argue with that statement – except my kids perhaps? In the agency/client relationship efficiency creates value for money…

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