Having worked in the creative sector for nearly 25 years, I consider myself to be one of those odd-balls who actually enjoys a good TV or film advert. Whilst most people will grumble or switch channels as soon an advert appears, I on the other hand will argue to not switch and enjoy the advert for what it is.
I will admit that many adverts (these days) are very indulgent, but I still can’t help myself in sharing my delight with others when one pushes the boundaries (IMHO) of ‘uber creative’. Most recently, the Samsung washing machine ad that ran for an entire ad break (200 seconds) during the Gogglebox on Friday 24th of November. And for the record, I’m not a fan of Gogglebox. I just happened to be in the room when it aired. Honestly!
So, for all those who share my ridiculous love affair for TV adverts, here’s a little homage to a few my favourite adverts from the last 10 years.
Unleash the B&Q In You (2004)
This ad targeted the Easter DIY-crowd and featured frumpy-looking people bursting out of their clothes and into dynamic work gear, as a voiceover challenges people to "unleash the B&Q in you". The soundtrack to the ad is Snap’s ‘I’ve Got The Power’.
Cadbury’s Gorilla (2007)
Gorilla, the British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The 90-second television and cinema advertisement, formed the centrepiece of the £6.2 million campaign, was created and directed by Juan Cabral and starred actor Garon Michael.
Apple ‘Get A Mac’ adverts (2006)
The "Get a Mac" campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009.
Volkswagen — ‘The Force’ (2011)
After not running a game day spot in over a decade, Volkswagen kick-started a new era of Super Bowl advertising by unveiling “The Force” online the week before the championship. The early release—which has since become a widespread practice—created unprecedented pre-kick-off buzz around the commercial, helping it earn the titles of most-shared Super Bowl ad of all-time and second most-shared TV commercial ever.
Heineken – ‘The Walk-In Fridge’ (2009)
The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four friends get really excited and everybody starts to scream.
Abruptly the screaming ladies are interrupted and calmed down by a noise from another part of the apartment. The camera now shows the man of the house and his friends who just walk into an enormous fridge. It is a walk-in-fridge full of green, ice-cold Heineken bottles? and they scream even louder than the women.
Stella Artois ‘Ice Skating Priests’ (2005)
The film shows a mass of priests, who, taking time out from the monastery, go ice skating on a nearby lake. Under the watchful eye of the cardinal, they despatch an eager novice to purloin a crate of the reassuringly expensive lager. On returning to the frozen rink, he races proudly towards the thirsty group. As he holds the crate up the thin ice cracks, sending him and the beer bottles into the cold depths. The thirsty crowd run toward the younger man who has been swept by the current to another gap in the ice. Expecting the others to help him out of the water, he eventually understands that the clerics are more concerned for their favourite beer which is sinking before their eyes.
Finally, out of the water, the novice turns to see the ring leader gesturing him to dive for the reassuringly expensive beer.
Whilst we at Drew London aren’t into big budget production TV adverts, we are into helping our clients achieve more with their brand. Check out some of the amazing brands we do work for.