Who are they?
BridgeStreet Global Hospitality provides serviced apartments and business travel hospitality services worldwide.
Scope of work
Brand Positioning, Visual Identity, Print Design, Website, Marketing, HTML Email Marketing
A transatlantic partnership that began four years ago with a brief to create a multi-tiered branding solution allowing a clear differentiation between product options and led to a retainer partnership covering microsite, social media, HTML email and branding support:
Our brand research and design work enabled BridgeStreet to offer their customers a comprehensive family of products. Each brand has its own voice and visual language whilst reflecting unity when displayed together.
“Drew London’s team continue to help us deliver creative content that allows us to engage with our various target audiences. They're a great partner, fun to work with and are always willing to deliver against tight deadlines.”
Alison Cassiano, Marketing Manager, BridgeStreet Global Hospitality
We have supported BridgeStreet in designing and delivering targeted HTML email campaigns, driving repeat business through unique and powerful creatives.
Our work in helping BridgeStreet launch their first Stüdyo property in Paddington involved developing unique interior murals for every room, launch event ‘live artwork’, wayfinding graphics, signage and supporting print and digital marketing collateral.
We have strategised, designed and developed unique print and digital communication channels for BridgeStreet including the Here & Now and Here To Stay vlogging and blogging portals, allowing industry commentary and thought leadership to reinforce their position as market leaders.
To aid BridgeStreet's Marketing team with the launch of the new Mode Aparthotel in both Paris and Edinburgh, we created some unique and stylish brochures. These beautiful brochures were produced in Arabic and French as well as English.