Who are they?

Brown Bride is an online directory of wedding vendors catering to the South Asian community. Born as a solution to a real problem: co-founder Bianca was planning her wedding but experienced how difficult it was to find appropriate wedding vendors specific to her cultural needs, and of course, she wasn’t the only one experiencing these troubles.

Fast-forwarding to March 2020, The Brown Bride was born to help create a better online experience; currently listing US and Canada-based contacts to help brides plan their perfect ceremonies.

We created a full brand identity and website for Brown Bride. We wanted to create a beautiful brand that balanced both traditional and modern.

Transformation

Drew’s aim was to capture both the cultural and traditional aspects of South Asian wedding celebrations with a contemporary, innovative look and feel to represent the modern bride. The logo was designed to showcase a classic, delicate design that was inspired by the traditional patterns often seen on traditional clothing and materials.

The design was also kept very simple to give it a modern, minimalistic touch, ensuring the logo worked well across all platforms. The colour palette was inspired by a more modern, pastel colour palette that has slowly become very popular amongst Asian brides. As the brands main purpose is to hero their wonderful vendors, it was important that the overall look and feel wasn’t overbearing and flashy, ensuring their vendors took centre stage.

Logo Experiments

Results

The rebrand has been transformative to the entire business. The founders followed our guidelines and rolled out consistent social media that has driven a vast 150% uptake in vendors signing up to the website. We are delighted that the platform is going from strength to strength. Many high-quality members are gaining business from customers who have been delighted to find and use Brown Bride.

Deliverables

Logo / Brand Identity / Website