Who are they?
Camerados is a social change movement tackling the root causes of problems like homelessness, addiction and loneliness.
Scope of work
Brand Positioning, Visual Identity, Print Design, Website, Marketing, HTML Email Marketing
Our relationship with Camerados spans from the organisation’s initial inception to today. Drew helped to give it a name, formulate its brand and develop its communication strategy:
Brand positioning
Identified movement values of solidarity, action and positivity, then carried these over into a visual brand that could inspire change, encourage involvement and make a real difference.
Visual Language
Developed and iterated a communication strategy that helped the movement grow and develop, allowing them to convey their goals, secure funding and describe their achievements successfully
Website Build
Designed and built a bespoke WordPress website to support their communication strategy and assisted with social media, blogging and video content creation
