Camerados is a social change movement tackling the root causes of problems like homelessness, addiction and loneliness.
Deliverables: Brand Positioning, Visual Identity, Print Design, Website, Marketing, HTML Email Marketing
Our relationship with Camerados spans from the organisation’s initial inception to today. Drew helped to give it a name, formulate its brand and develop its communication strategy.
Brand Positioning: Identified movement values of solidarity, action and positivity, then carried these over into a visual brand that could inspire change, encourage involvement and make a real difference.
Visual Language: Developed and iterated a communication strategy that helped the movement grow and develop, allowing them to convey their goals, secure funding and describe their achievements successfully