Launched in November 2020, unlike traditional, brick and mortar schools, pupils at Minerva’s Virtual Academy follow the British curriculum from the comfort and safety of their own home.

They learn at their own pace through a mixture of live group lessons and online modules, all with the support and care of an inspiring personal mentor.

They take their GCSE and A-level exams, join clubs, attend weekly school assemblies, make life-long friends and get amazing results.

Minerva’s Virtual Academy is a thriving, passionate education company built on a foundation of innovation, incredible tutors, and a fearless educational philosophy.

Brand Positioning: Identifying competitors in the e-learning space, and creating a unique ethos for Minerva’s Virtual Academy allowed us to create a bright, contemporary brand, individualistic enough to stand out in the education sector and allow us to build a unique visual language that included patterns, tailored illustrations and icons.


Results: Minerva’s Virtual Academy was able to go to market in record time. From rapid student enrolment to successfully delivering a school that goes beyond the expectations of parents and carers.


“Not only was the work exceptional – the typography, the colour palettes, the awesome logos, and the beautiful original illustrations – her team were a delight to work with. They managed the entire process effectively, efficiently, on deadline and within budget.”

– Hugh Viney, CEO