Randee is a tax advisor agency helping to claim back their clients R&D. R&D Tax relief was introduced in 2000 to encourage and incentivise UK businesses to undertake research and development activities (R&D).
Deliverables: Brand identity, WordPress website
Randee was born out of the fact that companies see R&D claims as laborious and time-wasting; Randee saw a new way of claiming, which generates honest, authentic cases for the R&D credit.
Transformation: An entire rebrand was developed, from the wordmark to the colour palette and ‘hat tips’ for some smiles in the mind where asterisks, underlines, and brackets were hand-drawn and utilised to bring the marketing and website to life.
Logo Design: We started sketching the logo designs on paper and came up with multiple directions we could take the brand. One important aspect we kept in mind while designing, was that the logo needed to be appealing for a broad audience as there are many sectors that can claim R&D. We wanted to make sure the logo was adaptable, approachable and human which is where the hand drawn asterisk came from. A nod to simplifying the many forms and work that goes into claiming R&D.