Randee was born out of the fact that companies see R&D claims as laborious and time-wasting; Randee saw a new way of claiming, which generates honest, authentic cases for the R&D credit.

randee-screenshot
randee-screenshot
randee-screenshot

Transformation: An entire rebrand was developed, from the wordmark to the colour palette and ‘hat tips’ for some smiles in the mind where asterisks, underlines, and brackets were hand-drawn and utilised to bring the marketing and website to life.

Logo Design: We started sketching the logo designs on paper and came up with multiple directions we could take the brand. One important aspect we kept in mind while designing, was that the logo needed to be appealing for a broad audience as there are many sectors that can claim R&D. We wanted to make sure the logo was adaptable, approachable and human which is where the hand drawn asterisk came from. A nod to simplifying the many forms and work that goes into claiming R&D.

randee-logos

Results: The clients and team at Randee have been delighted by the results. From building beautiful proposals to utilising their tone of voice across marketing communications. Randee is on the road to an expansion thanks to the growth driven by the rebrand.