A strategic brand and digital partnership that began with investigations into reskinning an existing site and developed into a full rebrand,
new website, fresh marketing assets across multiple channels and HTML email marketing support.

Brand Positioning: Through a series of collaborative workshops we enabled STL Partners to build a strong picture of their company’s strengths, it’s unique offerings and how to present them to it’s diverse international client base. Based around core values of independence, vision and integrity we developed a vibrant brand identity, giving their team the platform to stand out in a busy market.

Identity Roll Out: Our final brand approach centred around a modular logo and visual language stemming from themes of connectivity and information flow, both core to their industry. Colours were selected to create a balance between vibrancy and integrity, with strong gradient pairs adding to the palette.

STL Partners is an autonomous voice in a world of large corporations. It is informed and engages uniquely with its clients. Its expert analysts are disruptive yet credible, they often challenge perceptions.

STL Partners are visionary. They listen and react to client’s needs – going beyond the data. They are known as informed problem solvers who understand their industry through rigorous research.

STL Partners is your trusted partner. They are established industry experts whose analysts bring real value. They are an understood quantity; ahead of the game, thorough and knowledgable.


“Drew were great during the initial brand discovery process. Their workshops helped us gather a collective voice and formulate a vision for our new brand. The process was really fun too!”

– Roz Parkinson, Senior Analyst

Brand Positioning: We delivered a completely bespoke WordPress website following our collaborative UX process. Designs were prototyped and iterations were gradually refined whilst working in collaboration with internal stakeholders within STL, a copywriter and photographer.

“We’re really pleased with our new website. It has allowed us to streamline our business processes and reach out to an even wider audience. We’re really happy with the end result – thank you!”

– Andrew Collinson, Partner and Research Director