The power of ‘why’ and the golden circle
As Simon Sinek says, ‘People don’t buy what you do, they buy why you do it.’
Why do you do what you do?
If you’re struggling to find your why, here are some tips to get you started on the journey:
- Listen to Simon Sinek’s ‘Start with Why’ Ted Talk.
- Go for a long walk.
- Dwell and sit with yourself. Why you do what you do? Why you get up in the morning? Why do you want to make money from doing this?
Play these whys back. Can you trust and believe in your why? When you feel like you can share it and explain it to your team members, your family, a confidant – then you’re on the right track.
In this episode, Charlotte from Live Consultancy and our Elle share their experience of finding their own individual why. They discuss exactly why they do what they do, far beyond simply making money.
Once you’ve uncovered, discovered, and documented your why, now’s your chance to outline your how and what. The majority of your competitors will start with the what – even we, at Drew London hold our hands up to starting with what: “We are a full-service creative agency with brand identity at our core”
YAWN! But the real why is this:
Drew London: Finding beauty within everything.
We are passionate about helping our clients find their why.
If you need help, advice or support please do get in touch with Elle she’d be more than happy to help!