In a world of shrinking attention spans, what can you do to keep your audience engaged and entertained on your site? We’ve reviewed four stand-out web design elements for any web build in 2022, so you don’t have to. 

  • Scavenger Hunts
  • Responsive Design 
  • Speed Optimisation 
  • Dynamic Content

We all love a good scavenger hunt, especially when the prize is rum! 

According to ThreeSixtyEight founder Jeremy Beyt, the future of web design lies in smaller, experience-focused websites, “A front-end-driven web experience that is exaggerated from a design aspect is a whole new way of utilising the web that hasn’t existed before; it’s an app-like experience.”

We spend a lot of time on our mobile phones (don’t be shy, share your screen-time with us 😉) and become accustomed to the interactive features, animations, and dynamic experiences apps provide, so logically the next step in web evolution is to channel that energy into creating app-like websites, offering dynamic content which is likely to increase the amount of time a visitor spends on your website. 

We recently re-designed our own website and to celebrate the launch we included a scavenger hunt where users followed the clues and if they found the hidden icon they were then entered into a prize draw to win a bottle of Market Row Rum, distilled locally in Brixton! The hunt led users to a hidden page of interesting facts about the history of Drew and increased the time spent looking through all our new content. Extra touches like this can be added to any site to help showcase your brand’s personality and the gamification of design is a fantastic way to hold a user’s attention, and in our case was a great way to promote a full search of our beautiful new website.

Motion design, why we love it

Motion design can enhance the user’s experience and enable companies to tell better stories through their products. 

“Motion is a storyteller. Everything in an app follows a set of instructions, and motion serves as your guide. There’s a storyline behind every button click and screen transition,” explains Craig Dehner, UI & Motion Designer previously with Apple’s Human Interface team. 

At Drew, we love a bit of motion design, but it is important to make sure the movement has meaning and isn’t just for the novelty. A good example of this is our Homepage, have a look.

As most viewing of websites is typically done through smartphones, having a responsive motion website is both critical and expected. As developers, we ensure all websites we build are fully responsive improving users’ satisfaction, something we constantly strive for and have been achieving for the last 16 years!

I have a need, a need for Speed…Optimisation

On the technological front, page performance has topped web developers’ minds this year. Google’s 2021 algorithm update has made speed more important than ever for SEO. Users have increased their expectations regarding the speed of websites, and 53% of users will leave a site that takes more than 3 seconds to load. Gone are the days of waiting patiently for a loading screen to appear.

Google PageSpeed Insights and Lighthouse can be used to evaluate your page speed optimisation. Developers can also take a few easy steps to ensure that sites load quickly, such as image optimisation and deferred offscreen image loading.

Limiting the number of fonts you use on your site can also help and you should avoid designing your site on a platform that is very reliant on plug-ins, as this might have a significant impact on your websites speed.

Dynamic Content, why you should make it a priority 

Designers can construct faster, bigger, and more complicated designs using dynamic content. It reduces the amount of time that it takes to make changes. With more database tools and no-code platforms accessible, more web designers, regardless of expertise level, can start working this way. This is a far more efficient approach to developing for the web, and it’s increasingly popular. As well as reducing the build time for a website, from a UX standpoint, it is also more likely to improve the amount of time that visitors spend on your website due to the personalisation factor.

Good examples of dynamic websites are social media platforms such as Instagram and Facebook. 

Static content will continue to have a purpose on the web, but dynamic content is now really gaining hold.

In 2022, our skilled team of developers are keen to make even more dynamic websites. With the help of Logic Hop, WordPress’s most powerful content personalisation solution, Drew can now build web pages that change automatically to show content based on the user who is viewing them. For example, you could have a landing page where the text changes based on the user’s location or where the user has come from (different copy for Linkedin users compared to Instagram users).

A more dynamic website is sure to drive increased engagement and conversions, making sure the site achieves all your 2022 goals.

If you’d like to pick our brains on any of these subjects we would love to help! 

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So long 2021!